FUTURE Plans for activation:
Route One Mobile Farmers Market is actively involved in the Lompoc Community Food Hub Project. Once it is up and running, they intend to host nutrition education classes to teach the community about food waste prevention and how to take advantage of what’s growing down the street from you affordably.
The mobile market will help expand access to affordable, fresh foods by accepting Calfresh/EBT Benefits. Their goal is to make it easier for our local farmers to reach North County customers and for CalFresh recipients to take advantage of Market Match to make their dollars go further when purchasing fresh food. All fruits and vegetables will be affordable, and they hope to offer a 50% discount to customers who receive or are enrolled in support programs similar to other mobile farmers market models. Learn more about Market Match in the video.
In this video, our Market Navigator Sonia Sandoval shares how to use your EBT to shop at the market and maximize your money with Market Match.
NOTABLE SUCCESSES
- “All of this progress came from seed support from SBCFAN grant funding. With this support, we have been able to build the structure of the partnership for the pilot program, pursue additional funding opportunities, and nurture new connections.”
- “When we are talking about local food access in particular mobile markets are one of the best solutions because of their flexibility. We can identify and prioritize neighborhoods where the need for food access is the highest and adapt to be available at the right time for communities.” – Shelby Wild, Executive Director, Route One Farmers Market
- This project has been almost three years in the making to provide equitable access to produce, address food security, and strengthen food distribution in North Santa Barbara County.
